18: Growth Loops

The funnel is dead, long live the Growth Loop. Growth Loops are baked into most of the fastest growing startups out there. Whether it’s Superhuman asking you to tweet how great they are (in return for a month for free) or Notion getting you to try out new features (in return for credits), Growth loops are a way to get your core audience to love your product and tell others about it.

This episode is very much in the trenches of building a startup - highly actionable, tactical ideas you can take away and apply to your company today. Enjoy!

Note - we had some audio interference during the recording about halfway through, but persevere - it does stop!

Timestamps:

2:00 What are Growth Loops?

5:30 Growth Loops vs Funnels

7:00 Non linearity in growth

9:00 The platonistic breakdown of growth loops 

12:45 User generated content loops

15:30 Uniqueness in growth loops - linking in channel, pricing market, product etc.

21:00 The background of growth loops - Brian Balfour, Andrew Chen and David Skok

25:30 Ankur Tiwari + Harry Dry

28:00 HubSpot and the new marketing

31:00 Viral marketing modeling

41:00 Picnic’s growth strategy

45:00 Picking the moment of highest return on a loop

48:00 When is it important to think about growth loops?

53:00 Leveraging other platforms for growth loops

55:00 Are growth loops a new thing?